Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

T.R. Lawing Realty.

Bring the rental market all together.

T.R. Lawing Realty is one of the oldest and largest property management firms in the Carolinas. A family-owned company for more than 50 years, they have built a solid reputation specializing in managing and leasing rental homes.

Known as tech-savvy innovators and community leaders in the Charlotte market, T.R. Lawing first called us to talk about public relations, to help increase their brand awareness. Now many years later, our role has increased to include:

• Strategy
• Advertising
  – Digital, Display, Broadcast and Alternative Outlets
• Sponsorships
• Videos
• Social Media
  – From Day 1 Implementation to 5,500+ Facebook Fans
• Partnerships
  – Customer Satisfaction
  – Reputation Management
  – SEO
  – SEM

Oh, and about that public relations? We’ve all been delighted with the results! Below is a sampling of media clips we’ve earned over the years:

Charlotte Observer Source: That for rent sign in your yard

Charlotte Observer Profile: For five decades always ready

Mecklenburg Times Profile:
The Tuesday Interview: Thomas Lawing, T.R. Lawing Realty president

ON THE LEVEL: Tommy Lawing lays down real estate law – and lays out real estate history

Meck Times Source: What they wanted to be

Tommy Lawing as Guest Columnist:
Oh, the places the Internet will go

Meet the new normal in real estate: renting

Charlotte Viewpoint:
Stealing Diapers

Return of the Square

Charlotte Business Journal Profiles:
Sticking to its niche

T.R. Lawing Realty putting technology to work

Charlotte Business Journal Source: Residential Rental Specialists

Real Estate Specific:

Nasdaq: Tommy Lawing Jr. Named to the North Carolina Real Estate Commission

NC Association of Realtors: Two NC REALTORS® elected to lead the NCREC

http://rebiccharlotte.com: NC Real Estate Commission Elects Two Charlotte REALTORS® to Top Posts

http://realtorreflections.com: Lawing and Chandler appointed to N.C. Real Estate Commission

Women with Know How Profile: 3 Outstanding Women at T.R. Lawing Realty Inc.