Thoughts … On why you should care about getting publicity: It separates you from your competition. It raises your perceived level of competence, cache and desirability. People are willing to pay you more money – the perception is that you’re worth it, and you go from being a commodity to being an expert. It separates you from your competition. Calls or orders will start coming in from everywhere, not just your market. It creates more word of mouth, more buzz. It helps you get past gatekeepers – all of a sudden, you’re famous! It multiplies – before you know it, you’re being requested to speak, comment and serve as a credible authority. It increases the impact of your advertising, which may soon read: “As seen on Good Morning, America.”

Hood Hargett Breakfast Club
Herm Edwards.

On and off the field.

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Herm Edwards Kicks Off the New Year for the Hood Hargett Breakfast Club 1.10.14

Herm Edwards, ESPN NFL Analyst and former NFL head coach and player spoke to Hood Hargett Breakfast Club members just in time for the Carolina Panthers home playoff game. To honor the occasion, a Panthers Playoff Party was held and Herm Edwards presided over an enraptured full house, sharing football predictions and stories.
For a city alive with Panther fever, we knew we had to share the excitement! Here is how we did that:

Hood Hargett Breakfast Club is known as the premier business development and networking group in Charlotte. Among its members are the best and brightest of the local business community – men and women who have built their own companies to become leaders within their industries.

The Club prides itself on bringing in world-renowned speakers from all walks of life. In recent years, this has included: Bob Woodruff – ABC News Worldwide Reporter, Wes Moore – Youth Advocate and Author of The Other Wes Moore, Nick Faldo – CBS Sports Golf Analyst and Lynn Good, Duke Energy CEO among many others.

• Charlotte Business Journal – Queen City Agenda Blog – 1.10.14
ESPN analyst wishes Panthers-49ers could be Super Bowl pairing

• Charlotte Business Journal – 11.1.13
Edwin Peacock adds a big name to his list of campaign donors

• Charlotte Business Journal – Queen City Agenda Blog – 9.13.13
Lindsey Graham part of Hood Hargett lineup

• Charlotte Business Journal Online – 1.10.14
Week in Photos: Playoff fever takes over in Charlotte

• One News Page – 1.10.14

• Big News Network – 1.10.14
ESPN analyst wishes Panthers-49ers could be Super Bowl pairing

• WN.com – 1.10.14
ESPN analyst wishes Panthers-49ers could be Super Bowl pairing

• WCNC-TV – 4.7.14
Breakfast club hosts Panthers playoff pep rally

• WSOC-TV
Herm on Smith: ‘Knock him around’

• Channel 14 News

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